Newsweek, one of the most trusted brands in the magazine world, wanted to be an industry leader on the iPad just as it has been in print for the better part of eight decades. The newsweekly’s digital media team turned to PointAbout to create the Newsweek iPad app, which was one of the first iPad apps to feature in-app purchasing. The in-app subscription model gives Newsweek a way to distribute its app for free and still monetize the core content that drives their business.

Platform: iPad

Industry: News