The Entertainment Software Rating Board is trusted by parents worldwide to provide guidance on the suitability of video and computer games for their children. When it needed a way to communicate with its users via mobile, the ESRB trusted PointAbout. We took them from mobile website to fully native iPhone app just in time for the 2009 holiday shopping season. Their original iPhone app featured a blazing fast search tool, filtering options, and the ESRB’s expansive library of game titles, descriptions and reviews.

When they wanted to launch an Android app and create an updated version of their iPhone app, the ESRB came back to PointAbout. Version 2 of the ESRB app features a reader that allows users to take a picture of a game’s cover and immediately retrieve the ESRB’s rating and background information. Parents now have a quick, intuitive and trusted source to answer the question, “Mom, Dad, is this game OK for me to play?”

Platform: iPhone, Android, & Windows Phone 7

Industry: Entertainment

Download Full Case Study