In 2009, Cars.com was seeing 5% of its website traffic coming from its mobile website. The company knew it wanted to be a mobile leader in the auto industry, but what it didn’t know was how effective an iPhone app could be for its business. When Cars.com turned to PointAbout for help, we analyzed mobile trends and recommended a fully native iPhone app over the hybrid web + native solution Cars.com was considering. The result? An astounding success.

The iPhone app hit 200,000 downloads in its first month out and quickly surpassed usage of the Cars.com mobile website. Even more amazing, usage time in the iPhone app is double that of the mobile website, since the experience is so much richer. Read the case study for full details, and contact us to see how we can mobilize your brand just as effectively.

Platform: iPhone

Industry: Automotive

Download Full Case Study