There’s generally two main profit drivers that lead people into the adventure the development of a mobile apps entails. You either create an app with a great deal of utility that people would be lost without and you sell it for a “premium” fee in various app stores, making your profits from the fruits of your better-than-the-competition innovation. The other way is, of course, to make your app FREE, give it away to the largest… Read more »

With the iPad being such a new technology, advertisers are in experimentation mode. Adage.com has some key metrics and trends: Advertisers running campaigns on the device over the last four weeks say people are watching– and a lot more than your typical rich-media web ad. Pointroll, the Gannett-owned ad technology company, created four iPad campaigns (Marriott, Ford, Target, and Unilever), within the iPad edition of USA Today, part of its parent company, and the communications… Read more »