(via readwriteweb) A new report from Zokem, a mobile analytics company, confirms that the decision to either go native or web is a key factor in mobile app success, among other things. Zokem analysts studied 10,000 Smartphone users, 6.5 million Smartphone application usage sessions, in 16 countries during 2009 and 2010.  The findings, native apps now account for 50% of data volume and capture 46% of data application time.  The study found web browsing to… Read more »

(via intomobile) Check-in services such as Foursquare, Gowalla, Loopt, and Facebook Places are bringing a new element to the mobile game, as well as to mobile users.That new element is location-based advertising, which is on the brink of exploding. Though still a fragmented market, location-based advertising (LBA) is becoming yet another avenue for businesses to reach consumers. According to a report by ABI Research (research firm), businesses will shell out $1.8 billion in 2015 on… Read more »