A study published this week by Harris Interactive showed that branded apps can have a negative impact on a consumer’s view of a company. Seventy percent of respondents said an app that isn’t “useful or easy to use contributes to a negative perception about a brand.” Branded apps are becoming more and more commonplace, but the survey found that 38% of respondents are dissatisfied with branded apps. Users want apps that are more than just a marketing… Read more »

(via mashable) The latest report by the Pew Internet Project delved into the adoption of mobile apps by consumers. In the U.S., 82% of adults are active mobile phone users.  Of the 82%, nearly one-third have downloaded mobile apps and 13% revealed that they paid for at least one or more of those apps.  Over half of those who admitted they downloaded apps said they had done so within the past 30 days; one-third claimed… Read more »