Our COO, Daniel Odio is quoted in this newest edition of the Christian Science Monitor: Revenues from Apple’s and others’ primary app stores are slated to rise from $3 billion last year to $18 billion by 2014, according to Todd Day, an industry analyst at Frost & Sullivan. “I was around in the ’90s when the first browser came out, and this feels like that,” says Daniel Odio, a cofounder of PointAbout, an app developer… Read more »
With the iPad being such a new technology, advertisers are in experimentation mode. Adage.com has some key metrics and trends: Advertisers running campaigns on the device over the last four weeks say people are watching– and a lot more than your typical rich-media web ad. Pointroll, the Gannett-owned ad technology company, created four iPad campaigns (Marriott, Ford, Target, and Unilever), within the iPad edition of USA Today, part of its parent company, and the communications… Read more »