(via emarketer) The Luxury Institute’s September 2010 “Wealth Report” examined the types of mobile apps the “wealthy” download and how often they used them.  The Institute polled those Smartphone users who earned at minimum, $150k per year.  The report cited a few interesting findings: 33% have downloaded apps and 11% plan to do so in the near future At least 61% have paid for apps Weather-related (58%), news (53%), games (50%), travel (40%), and business/finance… Read more »

(via intomobile) Check-in services such as Foursquare, Gowalla, Loopt, and Facebook Places are bringing a new element to the mobile game, as well as to mobile users.That new element is location-based advertising, which is on the brink of exploding. Though still a fragmented market, location-based advertising (LBA) is becoming yet another avenue for businesses to reach consumers. According to a report by ABI Research (research firm), businesses will shell out $1.8 billion in 2015 on… Read more »

With the iPad being such a new technology, advertisers are in experimentation mode. Adage.com has some key metrics and trends: Advertisers running campaigns on the device over the last four weeks say people are watching– and a lot more than your typical rich-media web ad. Pointroll, the Gannett-owned ad technology company, created four iPad campaigns (Marriott, Ford, Target, and Unilever), within the iPad edition of USA Today, part of its parent company, and the communications… Read more »