eMarketer’s latest report looked at the travel industry and how mobile travelers utilize their devices. Not only are travel sites making travelers’ lives easier by creating mobile-optimized sites, they are also using some of their revenue to build and deploy mobile applications. Given the mobile explosion, consumers do everything on the go. Making, discussing, researching, and sharing travel plans is no exception. Mobile has revolutionized the travel industry and travel experience forever. It has already… Read more »

2011 is the year that more and more businesses will take advantage of the opportunities mobile has to offer. Still, enterprises will have to look to the future to decide which route is best for them to pursue – the mobile web, native apps, or web apps. These decisions should be based on a number of variables, including company goals, target audience, target devices and platforms, and marketing budget, just to name a few. One major… Read more »

It’s hard to ignore the headlines raving about tablets and how they’re winning the hearts and minds of developers and consumers. According to recent data from industry research (IDC and eMarketer), the hype appears to be justified. In eMarketer’s report, “iPad Sales to More than Double Next Year,” over 41 million Americans are predicted to own a tablet by 2012. This is close to double the forecast for 2011 (24 million). Many consumers are reaching for… Read more »

Tons of companies redefine business each year, using pure ingenuity to create new paths of innovation. The March issue of FastCompany has hit the newsstands, and it features “100 innovative Apple-affiliated achievers changing our life, our work, and our world.” PointAbout was one of the 100 companies listed whose success has been enabled by Apple’s transformation of the mobile ecosystem. Other Top 100 Apple-related companies included traditional heavyweights Nike, Walmart, and AT&T; some of the… Read more »