With the iPad being such a new technology, advertisers are in experimentation mode. Adage.com has some key metrics and trends: Advertisers running campaigns on the device over the last four weeks say people are watching– and a lot more than your typical rich-media web ad. Pointroll, the Gannett-owned ad technology company, created four iPad campaigns (Marriott, Ford, Target, and Unilever), within the iPad edition of USA Today, part of its parent company, and the communications… Read more »

Via Mashable: Quantcast released its North American mobile OS market share report for May 2010 today and the results are indicative of a trend we have seen from other sources: The iPhone is still the market leader, but Android is making big gains. The report measured mobile web consumption based on mobile OS for smartphones in North America, and listed iOS (nee, iPhone OS) as the leader with 58.4% marketshare. Google’s Android is in second… Read more »