IDC, a technology research company, says Google will be crowned king of mobile internet display ads in 2011. Today, Google has a market share of 59% of the total spending, which includes display and search advertising; Apple sits at second place with an 8% market share. Needless to say, Google is the dominant force in mobile search advertising (with an ad revenue market share of over 90%). When singling out mobile Internet display ads, Google and… Read more »

Millennial Media, a mobile advertising firm, released its analysis for May, the devices on its network.   While still leading in every category, Apple saw significant drops in their market share of ad impressions, while Google’s Android operating system, along with some of its partners and devices, saw major gains. A 2.4% point gain since April brings HTC, a mobile device manufacturer tantamount with Android devices, to the number four spot with 8.4% of impressions.  With… Read more »

With the iPad being such a new technology, advertisers are in experimentation mode. Adage.com has some key metrics and trends: Advertisers running campaigns on the device over the last four weeks say people are watching– and a lot more than your typical rich-media web ad. Pointroll, the Gannett-owned ad technology company, created four iPad campaigns (Marriott, Ford, Target, and Unilever), within the iPad edition of USA Today, part of its parent company, and the communications… Read more »