As mobile developers, part of our job is to offer insight into the mobile landscape and share articles, viewpoints, and recent findings about app development. Forrester’s Mike Gualtieri’s latest report provides an uncommon look at mobile app development. He discusses design, with an emphasis on user engagement, user experience, and keys to creating a mobile app that’s useful, usable, and desirable. Gualtieri stresses that making an app desirable and usable means taking into account the… Read more »

A question for all the old-school gamers, the ones that played hours and hours of Atari or Nintendo. Remember the game Worms? If that’s too dated for you, how about Angry Birds? Whether you’re an old school or new school gamer, I’m sure you’ve heard of Angry Birds. What if there was a crossbreed of the two? Well, now there is! Kill the Dragon is a new iOS game and the brainchild of one of… Read more »

Monday, a few of our PointAbout troops attended the dcMOMO (the DC chapter of the international Mobile Monday org) event, organized by Suneela Vaidya.  A very interesting panel discussion, lead by Jeff Tennery, SVP, Millennial Media, focused on mobile content, engaging the mobile audience, strategies to monetize digital media, and the future of mobile.  The event was hosted and co-sponsored by Hogan Lovells US LLP and Millennial Media. The panelists included digital media experts: Demian… Read more »

PointAbout’s CEO Daniel Odio sat down for an interview with the good people at IdeaMensch recently, following in the footsteps of visionaries like Craig Newmark, Seth Godin, and Gary Vaynerchuk. The interview covers Daniel’s interests and inspirations, AppMakr’s explosive growth, mobile trends that excite him, and some of the shared values that make AppMakr a great place to work.