Yesterday saw the official unveiling of Google Wallet, an Android app that employs near field communication (NFC) technology to allow consumers to make payments, redeem coupons, and store gift cards or loyalty cards. The app, which is currently only available on the Samsung Nexus S 4G, will initially be rolled out en masse in San Francisco and New York. PCWorld’s Megan Geuss took Google Wallet for a test drive yesterday in San Francisco with mixed… Read more »

Mobile user experience (UX) design was one of the primary topics at this month’s MoBeta II event, presented by keynote speaker and Lead UX at Three Pillar Global, Olga Howard. User experience is one of the most important aspects of designing for mobile, possibly more than for the web. The real estate offered by mobile devices is extremely limited in comparison to that of traditional websites; therefore careful consideration for the user’s overall experience is… Read more »

For years, employees have been bringing their laptops to the workplace and connecting them to corporate networks. Of course, careful considerations were taken in order to provide sufficient security measures, as well as budget for any associated costs. Well, the times they are a’changing. Smartphones and tablets are the laptops of this generation. With so many consumers owning their own mobile devices already, many corporations are now implementing (or allowing) a “Bring Your Own Device”… Read more »

In collaboration with interactive marketing agency the FORT Group, PointAbout recently took on the task of creating a native iPad app for Integrity Windows and Doors. Integrity is a leading manufacturer of doors and windows made with Ultrex, a durable, high-quality fiberglass that’s virtually maintenance free. Integrity is owned by Marvin, a company that will be celebrating its 100th anniversary next year. What better way to celebrate a little early than with the unveiling of… Read more »