A study published this week by Harris Interactive showed that branded apps can have a negative impact on a consumer’s view of a company. Seventy percent of respondents said an app that isn’t “useful or easy to use contributes to a negative perception about a brand.” Branded apps are becoming more and more commonplace, but the survey found that 38% of respondents are dissatisfied with branded apps. Users want apps that are more than just a marketing… Read more »

Yesterday, the newest OS for iDevices was released to the world over. Steve Jobs recently reported at WWDC that there are over 100,000,000 iDevices in the marketplace at this point. Now granted, a lot of those are devices that don’t run the iDevice OS or use Apps. But either way, even the big chunk of that 100Million that are iOS devices is a HUGE potential market for any App. Here’s a quick rundown from Mashable… Read more »

Apple Developer’s Resource – What’s New in iPhone OS .::. .::. .::. .::. .::. .::. .::. .::. .::. .::. .::. .::. .::. .::. .::. .::. .::. Apple Developer’s Resource – Over-the-Air Profile Delivery & Configuration

So the developers here at PointAbout found an awesome new tool this week that has some really useful applications. It’s called Yahoo Pipes, and there’s a demo video below that shows you how to use it do do all kinds of RSS-enabling things to make your content more versatile than ever. For example, AppMakr is all about RSS. But, regular RSS– not Atom. If this was a problem before, it definitely isn’t any longer, thanks… Read more »