Below is some market research we’ve pulled together about mobile and smartphones specifically: Coda Research Consultancy in a new report forecasts mobile broadband search and display ad revenues in the US to grow to $4.2 billion in 2015, up from $1 billion in 2010. The firm predicts that 70% of those revenues – or nearly $3 billion – will come from search advertising, and sees a bright future for local search in particular. SMS revenues… Read more »

Creating a smart mobile strategy will require you to evaluate the current and future landscape of mobile application usage by your existing and future customers, and decide whether to create fully native applications or take another approach, such as PointAbout’s hybrid application approach.  This document examines trends in mobile adoption and the different ways to capitalize on these trends. Reality Check: The iPhone changed everything. Apple’s iTunes App Store has, by all measures, been an… Read more »