Home furnishing giant Lowe’s is the latest retailer to unveil plans to equip its staff with iPhones to drive in-store sales. The North Carolina-based building supply company will shell out an undisclosed amount for 42,000 iPhones, which workers will use to process transactions a la Apple Stores and answer customers’ questions, among other things. According to the Bloomberg article on the purchase, each store will be equipped with 25 iPhones that will replace scanners that… Read more »

The rain DC is getting from Tropical Storm Lee didn’t stop the crowds from turning out in droves for this morning’s MoBeta II. A mix of old and new faces filled the Langston Room at Busboys and Poets for a morning of mobile-related discussion, focused mainly on mobile user experience design and eye-tracking technology and its uses. PointAbout’s President, Pete Johnson (Happy Birthday!), kicked the event off by presenting Olga Howard (Lead UX Designer at… Read more »

If you’re on the exclusive MoBeta mailing list or are one of our 1800+ Twitter followers, you’ve probably already heard about tomorrow’s MoBeta II event. If not, well, let us recap it for you. Free coffee and breakfast snacks, great networking opportunities, and 2 presentations on mobile app-related topics. Tomorrow’s presentations will cover User Experience design for mobile devices and Usability Testing of mobile products using eye-tracking devices. We’ve had 100+ people RSVP so far,… Read more »

For years, employees have been bringing their laptops to the workplace and connecting them to corporate networks. Of course, careful considerations were taken in order to provide sufficient security measures, as well as budget for any associated costs. Well, the times they are a’changing. Smartphones and tablets are the laptops of this generation. With so many consumers owning their own mobile devices already, many corporations are now implementing (or allowing) a “Bring Your Own Device”… Read more »