Mobile Developers | Android Developers | iPhone Developers | PointAbout » Mobile Application Developers | iPhone Developers | Android Developers http://www.pointabout.com Mobilizing Brands Wed, 25 Jan 2012 18:16:01 +0000 en hourly 1 http://wordpress.org/?v=3.2.1 The ESRB’s Mobile Journey http://www.pointabout.com/2011/04/28/the-esrbs-mobile-journey/ http://www.pointabout.com/2011/04/28/the-esrbs-mobile-journey/#comments Thu, 28 Apr 2011 13:50:51 +0000 kiana.lewis http://www.pointabout.com/?p=6875 Read more »]]> Check out PointAbout’s most recent case study below, on the ESRB (Entertainment Software Rating Board), a non-profit regulatory agency that assigns age and content ratings for video and computer games. The case study gives an overview of the nonprofit’s journey from mobile website to iPhone application to Android application, with a Windows Phone 7 app on the way. The case study covers why the ESRB decided to create native apps in the first place, what kind of metrics they’ve used to measure the apps’ performance, and advice for other companies that may be thinking about creating apps.

And while we’re on the subject, congrats to the teams from the ESRB and PointAbout that collaborated on the ESRB projects. Parents’ Choice, “the nation’s oldest non-profit guide to quality children’s media and toys,” bestowed a Parents’ Choice Award on the ESRB for the Spring 2011 Software category.

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]]> http://www.pointabout.com/2011/04/28/the-esrbs-mobile-journey/feed/ 0 The Huffington Post Windows Phone 7 App http://www.pointabout.com/2010/10/18/check-out-the-huffington-post-windows-phone-7-app-pretty-awesome/ http://www.pointabout.com/2010/10/18/check-out-the-huffington-post-windows-phone-7-app-pretty-awesome/#comments Mon, 18 Oct 2010 17:58:08 +0000 kiana.lewis http://www.pointabout.com/?p=4526 Here at PointAbout, we wanted to show off the awesome Huffington Post Windows Phone 7 app we created alongside Microsoft and the Huffington Post staff.  Check out the video demo.

Click here to view the embedded video.

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]]> http://www.pointabout.com/2010/10/18/check-out-the-huffington-post-windows-phone-7-app-pretty-awesome/feed/ 0 Huffington Post Windows Phone 7 App Featured on MSNBC.com http://www.pointabout.com/2010/10/15/yayy-the-huffington-post-windows-phone-7-app-featured-on-msnbc-com/ http://www.pointabout.com/2010/10/15/yayy-the-huffington-post-windows-phone-7-app-featured-on-msnbc-com/#comments Fri, 15 Oct 2010 16:38:11 +0000 kiana.lewis http://www.pointabout.com/?p=4510 With all the buzz surrounding Windows Phone 7, PointAbout had the pleasure of working closely with the Huffington Post, one of the most widely read news sites, to develop their new (WP7) application. The Zune Marketplace currently has about 181 Windows Phone 7 apps and the Huffington Post app clearly stood out amongst them, according to the MSNBC.com article.

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]]> http://www.pointabout.com/2010/10/15/yayy-the-huffington-post-windows-phone-7-app-featured-on-msnbc-com/feed/ 0 Marvin “Window Shopping” App, built by PointAbout http://www.pointabout.com/2010/04/12/marvin-window-shopping-app-built-by-pointabout/ http://www.pointabout.com/2010/04/12/marvin-window-shopping-app-built-by-pointabout/#comments Tue, 13 Apr 2010 03:27:27 +0000 drodio http://www.pointaboutadmin.com/?p=2884 Marvin launched today its Window Shopping app, which was built by PointAbout.  You can see a video of the app in action here.

Screen shot 2010-04-12 at 11.23.37 PM

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]]> http://www.pointabout.com/2010/04/12/marvin-window-shopping-app-built-by-pointabout/feed/ 0 Newsweek, created by PointAbout http://www.pointabout.com/2010/03/27/newsweek-created-by-pointabout/ http://www.pointabout.com/2010/03/27/newsweek-created-by-pointabout/#comments Sun, 28 Mar 2010 02:08:09 +0000 drodio http://www.pointaboutadmin.com/?p=2868 Newsweek tapped PointAbout to create its flagship news iPhone application.  You can download the app from the iTunes App Store here.

Screen shot 2010-03-27 at 9.48.32 PM Screen shot 2010-03-27 at 9.48.39 PM Screen shot 2010-03-27 at 9.48.47 PM Screen shot 2010-03-27 at 9.48.55 PM
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]]> http://www.pointabout.com/2010/03/27/newsweek-created-by-pointabout/feed/ 0 Slate, created by PointAbout http://www.pointabout.com/2010/03/27/slate-created-by-pointabout/ http://www.pointabout.com/2010/03/27/slate-created-by-pointabout/#comments Sun, 28 Mar 2010 02:05:47 +0000 drodio http://www.pointaboutadmin.com/?p=2865 Slate tapped PointAbout to create its flagship news iPhone application.  You can download the app from the iTunes App Store here.

Screen shot 2010-03-27 at 9.49.24 PM Screen shot 2010-03-27 at 9.49.30 PM Screen shot 2010-03-27 at 9.49.39 PM Screen shot 2010-03-27 at 9.49.46 PM Screen shot 2010-03-27 at 9.49.56 PM
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]]> http://www.pointabout.com/2010/03/27/slate-created-by-pointabout/feed/ 0 The Washington Post, Created by PointAbout http://www.pointabout.com/2010/03/27/the-washington-post-created-by-pointabout/ http://www.pointabout.com/2010/03/27/the-washington-post-created-by-pointabout/#comments Sun, 28 Mar 2010 02:03:18 +0000 drodio http://www.pointaboutadmin.com/?p=2857 The Washington Post tapped PointAbout to create its flagship news application.  You can download it from the iTunes App Store here.

Screen shot 2010-03-27 at 9.50.16 PM Screen shot 2010-03-27 at 9.50.24 PM Screen shot 2010-03-27 at 9.50.33 PM Screen shot 2010-03-27 at 9.50.41 PM Screen shot 2010-03-27 at 9.50.49 PM
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]]> http://www.pointabout.com/2010/03/27/the-washington-post-created-by-pointabout/feed/ 0 The Big Money, Created by PointAbout http://www.pointabout.com/2010/03/27/the-big-money-created-by-pointabout/ http://www.pointabout.com/2010/03/27/the-big-money-created-by-pointabout/#comments Sun, 28 Mar 2010 01:58:50 +0000 drodio http://www.pointaboutadmin.com/?p=2848 The Big Money, a popular finance publication, tapped PointAbout to make its iPhone application.  You can download it from the iTunes App Store here.

Screen shot 2010-03-27 at 9.56.07 PM Screen shot 2010-03-27 at 9.56.17 PM
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]]> http://www.pointabout.com/2010/03/27/the-big-money-created-by-pointabout/feed/ 0 Politico, created by PointAbout http://www.pointabout.com/2010/03/27/politico-created-by-pointabout/ http://www.pointabout.com/2010/03/27/politico-created-by-pointabout/#comments Sun, 28 Mar 2010 01:55:16 +0000 drodio http://www.pointaboutadmin.com/?p=2843 Politico tapped PointAbout to create its iPhone app. You can download it from the iTunes App Store.

Screen shot 2010-03-27 at 9.51.23 PM

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]]> http://www.pointabout.com/2010/03/27/politico-created-by-pointabout/feed/ 0 Cars.com, Created by PointAbout, Launches with Super Bowl Ad http://www.pointabout.com/2010/02/09/cars-com-created-by-pointabout-launches-with-super-bowl-ad/ http://www.pointabout.com/2010/02/09/cars-com-created-by-pointabout-launches-with-super-bowl-ad/#comments Tue, 09 Feb 2010 16:33:14 +0000 drodio http://www.pointaboutadmin.com/?p=2796 Read more »]]> Screen shot 2010-02-09 at 11.28.17 AM PointAbout created the Cars.com app, which was launched on Sunday by Cars.com with a Super Bowl ad.  MobileMarketer reports that the ad generated 6,500 downloads immediately after the ad aired.

MobileMarketer goes on to state, “Cars.com tapped PointAbout to create the application for the iPhone and iPod touch as a complement to its mobile Web site, which was created by Crisp Wireless. General Motors, Toyota, Mercedes-Benz and Ford have all bought display advertising on the mobile site for 2010.”

Screen shot 2010-02-09 at 11.28.24 AMMobileMarketer continues, “We wanted to be available to all consumers, so we have to be device- and carrier-agnostic, so that if you have a mobile device, you can access all of the tools and the 2 million-plus listings on Cars.com using your handset,” said Sharon Knitter, senior director of consumer products at Cars.com, Chicago.

“About 30 percent of our mobile content is coming from the iPhone, and we have folks that have an iPhone that look at our mobile site, but we wanted to also give them the opportunity to download an app,” she said. “We decided to start with a mobile Web site and add on device-specific apps as the market warrants—Android and BlackBerrry are on our radar.

“Mobile will continue to evolve, and we’ll continue to assess the layout of the marketplace, watch market share and adapt accordingly.”

Here is the SuperBowl Cars.com ad, which includes the app (although the ad used a generic phone for licensing purposes):

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