Cars.com app, built by PointAbout, currently #1 in iTunes Lifestyle

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PointAbout built the official iPhone app for the hugely popular Cars.com company out of Chicago, and we were just notified by this post by Jim Hopkinson, the official marketing guru for WIRED magazine, that it has reached #1 in the iTunes Store for free lifestyle apps, as well as being #3 in “what’s hot”.  You can download the app from iTunes here.  Here’s the screenshot:

PointAbout’s AppMakr Featured in Fed Tech Bisnow

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PointAbout’s AppMakr service was featured today by Fed Tech Bisnow in a post titled “Innovation Hotspot.”

Cars.com, Created by PointAbout, Launches with Super Bowl Ad

PointAbout created the Cars.com app, which was launched on Sunday by Cars.com with a Super Bowl ad.  MobileMarketer reports that the ad generated 6,500 downloads immediately after the ad aired.

MobileMarketer goes on to state, “Cars.com tapped PointAbout to create the application for the iPhone and iPod touch as a complement to its mobile Web site, which was created by Crisp Wireless. General Motors, Toyota, Mercedes-Benz and Ford have all bought display advertising on the mobile site for 2010.”

MobileMarketer continues, “We wanted to be available to all consumers, so we have to be device- and carrier-agnostic, so that if you have a mobile device, you can access all of the tools and the 2 million-plus listings on Cars.com using your handset,” said Sharon Knitter, senior director of consumer products at Cars.com, Chicago.

“About 30 percent of our mobile content is coming from the iPhone, and we have folks that have an iPhone that look at our mobile site, but we wanted to also give them the opportunity to download an app,” she said. “We decided to start with a mobile Web site and add on device-specific apps as the market warrants—Android and BlackBerrry are on our radar.

“Mobile will continue to evolve, and we’ll continue to assess the layout of the marketplace, watch market share and adapt accordingly.”

Here is the SuperBowl Cars.com ad, which includes the app (although the ad used a generic phone for licensing purposes):

PointAbout Founders Interviewed by George Washington University

Michelle, Dan and Chito, MBA Students from George Washington University, came over to PointAbout’s offices to interview the four co-founders.  The resulting 54 minute interview is below.

Understanding The Mobile Pyramid

We recently released a PDF and PowerPoint slides (feel free to repurpose as long as you credit PointAbout) that describe The Mobile Pyramid.  This is how we see the mobile space.  While PointAbout focuses on the top of the pyramid, we also help ensure clients have a strategy for all three components.  Many people often talk about “mobile,” but really,  mobile is comprised of three very distinct components, as evidenced by this pyramid.