PointAbout’s CEO, Daniel Odio, was out at the National Association of Broadcasters in Las Vegas last week, where he took part in a panel discussion on the past, present, and future of mobile.

This discussion centered around, among other topics, the long-simmering battle between native apps and mobile websites. NFC and mobile payments were at the top of the list of trends to watch out for. Daniel moderated the discussion, which included:

Some of the topics covered were the panelists’ definition of hybrid apps, what HTML5 is and what it means for “mobile,” what native apps can do that HTML5 can’t (and vice versa), and what role monetization is going to play in the future of mobile. Daniel and the panelists talked through the traditional path a client takes in developing mobile products, including considering company objectives and goals, budgets, audience, targeted devices and platforms.