The iTunes Battle: Apps vs. Songs

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Research analysis advisory and app production firm, Asymco, found compelling numbers when researching Apple’s iTunes and download rates; apps are set to outnumber music downloads.

Based on the collected data, both iOS apps and music are growing at exponential rates, but apps are accelerating much faster.  Furthermore, Asymco concluded, based on data from the recently upgraded music and app store that the total number of app downloads has already reached the same level as that of songs in less than half the time.  According to the graph, it took a little over 2 years for the app store to output over 6 billion apps.  It took practically 5 years for the music store to accomplish the same.

If the current trends persists, Asymco asserts that app downloads will dominate, overtaking music downloads by the end of the year.

Confirming their research, the graph below depicts the decline of music downloads when compared to apps.  On a per day average, iOS users are downloading close to 17 million apps per day and roughly 8 million songs.

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