The question still looms, will HTML5 web apps be the next big wave in mobile? While native applications pigeon-hole application publishers to specific platforms, they are advantageous in that they fully utilize the functionality offered by the device, such as camera/video and accelerometer. Another benefit of native apps is the monetization offered by app stores, which is a foolproof way to market and sell apps to consumers. On the other hand, developing native apps is… Read more »

In collaboration with interactive marketing agency the FORT Group, PointAbout recently took on the task of creating a native iPad app for Integrity Windows and Doors. Integrity is a leading manufacturer of doors and windows made with Ultrex, a durable, high-quality fiberglass that’s virtually maintenance free. Integrity is owned by Marvin, a company that will be celebrating its 100th anniversary next year. What better way to celebrate a little early than with the unveiling of… Read more »

  If you’re one of PointAbout’s 1,839 (but who’s counting?) followers on Twitter, or you are one of the exclusive few on the MoBeta mailing list, you’ve probably already been briefed on the September 7th MoBeta breakfast (aka MoBeta II) at Busboys & Poets. If not, let us shed a little light on the event series for you. We created MoBeta to provide another opportunity for those in the DC/VA/MD mobile community to share thought… Read more »

It’s back-to-school time again. Parents and students alike are preparing to open their wallets for school year necessities. The National Retail Federation estimates $68.8 billion will be spent on students from kindergarten to college. One of this year’s major changes in the back-to-school shopping frenzy is the use of mobile devices (smartphones) and social networks. According to a survey by Deloitte, 64% of smartphone users are planning to use them as a shopping tool. Over… Read more »