Keep it Simple, Syndication: Using RSS for high ROI Mobile Apps

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Here at PointAbout, we love RSS because it helps you build great apps yourself!

Here’s what RSS does, in plain English:

AppMakr compiles your existing RSS feeds into a tidy little app with graphics and icons you customize yourself. This can be done in under a minute, with the option to purchase the app you’ve just built for a fraction of the average market cost– you can even start using it right away. Here’s the basic app you can make using AppMakr when you pull an RSS feed from content you’ve already created (or are continuing to update), like a WordPress blog.

On top of this, if you meet with us on a consulting basis, we’ll charge an hourly rate and our development team can customize your app to taste with graphics, colors, and even unique functions you request.

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At PointAbout, our goal is to mobilize the web using AppMakr. It’s simpler than ever to harness the power of RSS and build brand presence across mobile platforms like iPhone and Android.

Want to learn more about RSS? Check out these great PointAbout articles!

We often get clients who want to create mobile applications such as walking tours, location-sensitive audio tours, or the like. In this post, we show you how your site + RSS + AppMakr can bring that killer app to life. Think of RSS as the “telephone line” that’s going to transport your data from a computer server to the phone. It keeps you from having to cram your whole site into a tiny mobile browser by letting us extract all the relevant information.

PointAbout has developed a way for you to mobilize your content quickly, using feeds you already publish, such as RSS or XML feeds. Check out the video, plus screenshots of other apps we’ve published using this method.

Did you know creating a feed is as simple as signing up for a WordPress account? Or, if you’d rather, pick from several other options– there are plenty of ways to pull an RSS feed out of existing content online!

PointAbout utilizes GeoRSS to create location-aware RSS feeds. The best way to set a GeoRSS feed up is to have the mobile app (i.e., the iPhone app) send its lat + long coordinates to a server, and have the server crunch the data– here’s how.

Welcome to the future, where a metatagged, “augmented reality” you can only see through your iPhone could guide you to the nearest subway stop, or into the waiting arms of your future spouse.

Make a native “Mashup” app using content you’re already publishing, like RSS & other XML feeds, Flickr photo feeds, YouTube feeds & more.

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