Join PointAbout for a weekly two hour webinar, every Thursday at 2pm Eastern, in which we reveal everything you need to know to create a successful iPhone application.  We’ll cover the following topics:

• An introduction to Objective C – the software language in which iPhone applications are made
• How PointAbout allows you to create an iPhone application without having to learn Objective C
• What you’ll need to make a successful iPhone appliction, including a deep dive into the necessary data sources and transport protocols such as RSS feeds and API sources,
• How Apple Developer Account access works, and how we can handle that process on your behalf, at your option
• Submission details for application review by the Apple iTunes Store, including sizing requirements for the icon and splash screen, and language dos & don’ts for the iTunes Store
• How we navigate the Apple submission process, including the top 10 mistakes developers usually make which keep them from being able to successfully submit applications
• Post-submission reporting tools, including how to make sense of daily, weekly and monthly application download reports
• How we can integrate detailed and very valuable analytics into your application so you know when the application is opened, closed, how long users stay on each screen, whether they “pinch” certain items in the application, even how they orient the phone when using your application (these analytics allow you to make much better decisions when creating future revisions to your application)
• How to read the financial statements provided by Apple, and why they don’t match up with your download reports
• How to create a marketing strategy to successfully get your app noticed among the tens of thousands of apps already in the App Store, including tips & tricks to vastly increase your download numbers
• Pricing strategies for selling your app in the App Store (i.e., should you price it at 99 cents, or $9.99, etc.)
• Other ways to monetize your application, including leveraging ad networks such as AdMob or others, and how to get sponsorships for your application that will not only cover the cost of creating the application, but allow you to generate sponsorship revenue immediately
• How to create a fully featured application for under $10,000 (and often under $5,000) instead of paying $25,000+
• Our top 3 best-practices to keep your application fresh and generating downloads over time

The cost for this two hour webinar is $300, and it is held every Thursday from 2pm-4pm Eastern.  Space is limited to 15 participants per webinar.  The first  hour covers the topics above, and the last hour is reserved for answering your specific questions about your application.  If after the webinar you have specific questions that require us to sign a Non Disclosure Agreement (click here to download our mutual NDA) and speak in private, we are happy to schedule a one-on-one call to review your questions, at a rate of $250 per hour.

Ready to get started? Invest $300 now to save yourself countless headaches and dollars later as you navigate this process! Sign up for the webinar at right (provide us your full name and specify which Thursday you wish to attend in “mm/dd” format). Your space will be reserved once we have confirmed your payment. If for any reason you are dissatisfied with the experience, we will refund your payment in full (to date, we’ve never had to do this). First and Last Name Desired Webinar Date (mm/dd) Register above, or email us, or call us at 202.391.0347.

You will need a PC or Mac with a good internet connection and access to a phone to particpate in this webinar.