Digital Media Conference: 1:45pm – Mobile Marketing: Is Anybody Listening?

Daniel R. Odio from PointAbout was a panelist at the Digital Media Wire’s Digital Media Conference East. You can watch his panel here. You can also view the Table of Contents for all the panels.

Mobile Track: 1:45pm – Mobile Marketing: Is Anybody Listening?
Advertisers and marketers are finally starting to seriously look at (and put dollars toward) mobile advertising and marketing. A range of mobile services — ranging from text message campaigns to video clips to free music downloads — are now an integral part of many interactive campaigns targeting youth. Is mobile advertising and marketing ready for prime time for the non-youth population? What are the lessons learned for those who are at the forefront of mobile advertising and marketing?

Panelists
Kevin Bertram, CEO & Founder, Distributive Networks
Jon Jackson CEO, MobilePosse
Gregg Smith, CEO, Acuity Mobile
Marcus Startzel, SVP, Millennial Media
Moderator: Gary Arlen, President, Arlen Communications

Audio of the Panel:
(You may need to fast forward through the first several minutes of audio before the panel starts)