PointAbout, in a partnership with FortiusOne, added a User Generated Content (UGC) component to its 2009 Inauguration Application called “Speak Your Mind” which lets users of the application answer a series of questions, and then view how their answers compare to the entire USA with FortiusOne’s visual analytics mapping tools.
The stunning power of mobile User Generated Content (UGC):
We’ve just today made this system live at www.NavigatingWashington.com and it’s already starting to show some interesting results. For example, in Louisiana, both respondents “strongly disagree” that Barak Obama will be able to get the US out of the recession, while in Washington, DC, all respondents “strongly agreed” that that was the case. The geographic differences are just fascinating and this will just continue to grow as more and more users respond across the US by using our application.
This is a great example of the power of using a mobile device to create UGC and then using the PC to analyze and display it.

