Requirements for Submitting your application to the iTunes App Store
December 15, 2008 · Print This Article
In order for us to submit your application to iTunes, we’ll need the following information. Please email the information below to info@PointAbout.com:
- Short name of your app: This can be up to 12 characters. This is the name that shows below the icon on the phone.
- Full name of your app: This can be up to 40 characters. This is the main name for the app. It will show below the icon on the iTunes App Store, and next to the icon once it’s opened to the iTunes store page. (For an example, click here to open iTunes. The full name is “2009 Presidential Inauguration Guide”. This name must conform to the guidelines for using Apple trademarks and copyrights.
- Description of your app: This goes under the “Application Description” section of the iTunes Store. This can contain any text you want. It is searchable, so putting keywords here is a good idea. Maximum of 4,000 characters. We recommend you keep it under 500 words.
- Unique Stock Keeping Unit (SKU) for each major version of your application (typically version 1.0)
- Choose a Primary Category to file your application under (choose categories by going to the iTunes app tore and looking at the available “categories”)
- Choose a Secondary Category to file your application under (optional but suggested)
- Support URL for the company (i.e., www.MyBrand.com/support)
- Support email address (i.e., support@MyBrand.com)
- End User License Agreement. (Optional) If a EULA is not provided, standard iTunes App Store EULA will be applied.
- Countries application is to be distributed in (if your app requires GPS logic such as using street addresses, application must be restricted to US only). Typically you would select “US Only” or “International”
- Application Availability Date (typically the date of submission)
- Application Download Price (typically free, or 99 cents, 1.99 etc.)
Below are the media assets we’ll need when submitting your application to the iTunes App Store:
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Icon, 57 pixels square
72 DPI .jpg, .jpeg, or .tiff format. The icon should be square, not be rounded, or have any type of glare on it (Apple will add the rounding and glare).
Here is a sample (click here to download the Photoshop PSD template):
Icon for iTunes page, 512 pixels square
72 DPI .jpg, .jpeg, or .tiff format. This is usually just a larger version of the 57 pixel icon above. This will be used to feature your application on the App Storefront. To be featured prominently on the App Store we recommend you provide an attractive, original icon.
Screenshots of the application
To be shown on the iTunes page. (at least 1, up to 5)
Loading (splash) screen – 320 pixels wide by 480 pixels tall.
72 DPI .jpg, .jpeg, or .tiff format. Note: You must leave space on the lower 1/3 of the loading screen for a dynamically generated “Finding Location” notice to show. Please don’t put any text below pixels 300 – 480 (counting from 0 pixels at top-left).
Here is a sample (click here to download the Photoshop PSD template):



What are the fees that Apple charges to submit app?
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Do you know how to add a logo above the developers name to the top left hand corner of the screen?
I’m going crazy trying to figure out how to create a gallery of photos to sell as an app on iTunes. Any ideas would be welcome.
I don’t understand how to post it on the itunes store. Can you make an example of the email you send them please.