[youtube waqky0w_Qio]

Our goal is to get our users to the “How did I live without this?” moment.  But that can be hard to see before-hand.  For example, people lived just fine without cellphones, but can you imagine living without one these days?  Our goal is to accomplish the same thing by overlaying the virtual world over the physical world.  

This video will explain what we mean with a specific example.  Daniel Odio, one of our co-founders, had to get the oil changed in his car.  Now, the real question is, when you’re driving down the street, why don’t you have immediate access to know:

1. What oil change places are around you
2. What each one of them would charge you for an oil change, and
3. (most importantly) Which one of them wants your business the most?

Take a look at the video to see in more details how we’re planning on resolving this issue…